Browse Books: Business & Economics / Advertising & Promotion

Propaganda By Edward Bernays Cover Image
Propaganda (Paperback)
By Edward Bernays
$14.95
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Contagious: Why Things Catch On By Jonah Berger Cover Image
Contagious: Why Things Catch On (Paperback)
By Jonah Berger
$17.99
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Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay, and Refer By Dan S. Kennedy Cover Image
Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay, and Refer (Hardcover)
By Dan S. Kennedy
$24.95
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Think like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow By Allison Netzer, Liz High Cover Image
Think like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow (Paperback)
By Allison Netzer, Liz High
$14.99
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Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone By Drew Eric Whitman Cover Image
Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Paperback)
By Drew Eric Whitman
$17.95
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Confessions of an Advertising Man By David Ogilvy, Sir Alan Parker (Foreword by) Cover Image
Confessions of an Advertising Man (Paperback)
By David Ogilvy, Sir Alan Parker (Foreword by)
$20.95
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Think like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow By Allison Netzer, Liz High Cover Image
Think like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow (Hardcover)
By Allison Netzer, Liz High
$24.99
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Yes!: 50 Scientifically Proven Ways to Be Persuasive By Noah J. Goldstein, Ph.D., Steve J. Martin, Robert Cialdini, Ph.D. Cover Image
Yes!: 50 Scientifically Proven Ways to Be Persuasive (Paperback)
By Noah J. Goldstein, Ph.D., Steve J. Martin, Robert Cialdini, Ph.D.
$17.99
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Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing By Steve Multer Cover Image
Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing (Paperback)
By Steve Multer
$20.79
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Advertising Concept Book 3E: Think Now, Design Later By Pete Barry Cover Image
Advertising Concept Book 3E: Think Now, Design Later (Paperback)
By Pete Barry
$31.95
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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads By Luke Sullivan, Edward Boches (With) Cover Image
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads (Paperback)
By Luke Sullivan, Edward Boches (With)
Out of Print
Humanizing B2B By Paul Cash, James Trezona Cover Image
Humanizing B2B (Paperback)
By Paul Cash, James Trezona
$19.99
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